Our Story

JUMARIE is far more than a fashion brand, it is a legacy.

The name was born from two extraordinary women, my grandmothers, Juliette, may she live a long life, and Marie, may her memory be a blessing. Women of strength, steadiness, and quiet power.

They came to Israel from Paris and from Morocco. They walked a path that was anything but easy, full of hardship and challenge, and yet they remained standing. Women who raised children, held everything together on their own, and time and again gave up their dreams for the sake of family. But they never broke.

They always stood firm and strong, like a horse facing the wind.

I am Sapir, their granddaughter. Everything I am today, I take from them. The strength. The steadiness. The ability to stand even in the hardest moments, and not break.

JUMARIE is my way of continuing their story. To live out the dreams they had to set aside, and to create something that carries their spirit within it.

Every piece is made with intention, to bring with it presence, femininity, and power. Not only to be worn, but to be felt.

Bold. Elegant. Unbreakable.